How would you feel if you saw your work on major highways everyday as you cruise to work or school? Well for most of us that is wishful thinking but for Steve Njogu, a young graphic designer who has taken this profession by storm, this is practically his life. And once you see his masterpieces you would understand why his work has appeared on Ngong Road, Langata Road, Jogoo Road…name it!
He squeezed in time for this interview and I was excited to have the audience with such a talented businessman. Initially, he had started a company called Darrelic Arts which he dissolved since his personal brand, Steve Njogu, gained more development and recognition than the company’s brand. He adds that it was easier to do business with just his name due to flexibility of agreement and reduced bureaucracy. He believes that this created a personal relationship with his clients and it was evident by the returns that he was correct.
Graphic design is just part of the numerous services that Steve provides. He is a creative designer meaning, he usually comes up with a creative idea for a brand especially in advertising, where he is confident his strength lies and he represents that idea visually. : Trans business machines limited, Nation group, Homeboys radio, Thandiwe Muriu photography, USIU and Emerald hotel are some of his own high-end clients who can testify to his amazing work. You can view his portfolio on: https://www.behance.net/SteveNjogu
He accredits USIU where he got his degree in International Business Management for harnessing his skills and giving him a platform to sharpen them. Since he is his own brand it is really hard trying to figure out how he incorporates others in his work but he explains that it is just like designer labels like Giorgio Armani and Marc Jacobs. Their enterprises are self-branded but they, just like any other company, need active personnel to propel them forward.
“[Tweet “…I’ve learned in the past few months, you cannot work alone… Especially if you want fat cheques”],” he mentions casually.
He admits that this field is chroming with so many hurdles in every corner and only the valiant can make it in this jungle we call life. Some of the evident challenges he mentions is dealing with different kinds of people since each person is unique (you know how us humans are) you have to learn that what works for person X will not automatically work for person Y. He adds that working with SMEs is also a challenge in itself since they do not value the profession as much. Last but not least is competition since many people can learn the art online and charge less for their services. So over the years he has learnt the importance of studying his competition and acknowledging great work when he sees it[Tweet “..acknoledge great work when you see it”]. When asked if he is the best in the industry, he insists that his work speaks volumes for him and laughs it away.
Steve currently works for Brand2D, an advertising agency who have exposed him to even greater clients such as NIC Bank and Riara University. It is in this very same agency where his mentors and sources of inspiration work as well; his creative director and art director. He emphasizes on the fact that these two stand out from their industry counterparts.
As we conclude the interview, I mention how full his plate seems to be and ask him his hobbies and positive distractions and he quickly answers, “Good Food!” and he does not hesitate to tell me that his Stir Fry Chicken is his ultimate signature dish. His parting shot was clear and simple, “[Tweet “Do what you love and don’t do anything just because it has more money”].”
HERE IS SOME OF HIS WORK
Originally posted 2015-06-17 22:56:09.